1. Does AI Automation Align with Your Business Objectives?
Technology isn’t magic—it’s a tool. If AI doesn’t support your agency’s biggest goals, it’s just another expense.
Ask yourself:
Are you trying to increase valuations?
Do you need faster lead response times?
Are you struggling to keep up with inbound enquiries?
Rightmove found that 50% of buyers and tenants expect a response within an hour, yet most agencies take 8+ hours. If speed matters (and it does), AI could be a game-changer.
2. Will AI Reduce Costs, Grow Revenue, or Minimise Risk?
Every investment should do one of three things:
✅ Make money – More qualified leads, more conversions, more deals closed.
✅ Save money – Reduce manual admin, fewer wasted hours.
✅ Reduce risk – Ensure compliance, improve customer experience.
A survey by the UK PropTech Association and the British Property Federation revealed that more than 78% of industry leaders in UK real estate plan to adopt AI in the coming years. This isn’t just hype—it’s where the industry is heading.
Example: Agencies using AI to qualify portal leads double their agent productivity. Instead of spending time on low-quality enquiries, they focus on high-value leads.
3. Can You Achieve the Same Results Without AI?
Be honest—can your team handle lead qualification, instant responses, and round-the-clock follow-ups without AI?
Most agencies lose leads not because they don’t have enough, but because they respond too slowly. If your competitors are calling prospects before you do, guess who wins? (Hint: Not you.)
4. Have You Explored Alternative Solutions?
AI isn’t the only answer. But let’s be real—what’s your alternative?
Hiring more agents? Expensive.
Expecting your team to work harder? Unrealistic.
Doing nothing? That’s a strategy for going out of business.
AI isn’t about replacing agents. It’s about making them more effective.
5. Is Now the Right Time to Invest?
You could wait. But while you’re waiting, competitors are testing, optimising, and closing more deals.
Market trends matter. Zoopla reports a 30% increase in landlord churn—meaning landlords are actively looking for new agents. If you’re not responding fast enough, someone else is.
6. What’s the ROI of AI for Your Agency?
ROI isn’t about feeling good—it’s about numbers. Before investing, ask:
How many leads go cold due to slow responses?
How much agent time is wasted on unqualified enquiries?
What’s the revenue impact of converting just 10% more leads?
Example: Agencies using AI to qualify and follow up on portal leads see 15-20% more valuations booked—without hiring extra staff.
7. Is There Budget for This Investment?
Here’s the real question: If AI proves to increase revenue and efficiency, why wouldn’t you find the budget?
Most agencies already spend thousands on underperforming tools, inefficient processes, or unnecessary admin. The right investment isn’t about “having the budget”—it’s about making sure your budget goes to the right things.
8. How Will Costs Evolve Over Time?
Tech isn’t a one-time cost. You need to know:
Will pricing scale with usage?
Will this replace other costs (like admin or third-party services)?
Will automation reduce reliance on expensive manual processes?
Smart agencies will use AI to consolidate and optimise, not just add another tool to the stack.
Final Thought: Is AI Right for You?
AI automation isn’t a silver bullet. But for agencies that want to scale, respond faster, and close more deals, it’s a competitive edge.
So, ask yourself:
Are you losing deals due to slow response times?
Do your agents waste time on unqualified leads?
Are competitors using tech to win more business?
If the answer is yes, it’s time to act.
Let’s talk—Sidekiq helps estate agencies automate lead qualification, improve response times, and convert more landlords and sellers. Are you ready to see what AI can do for you?