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About Sidekiq

World-Class Expertise.
Real-World Results.

Sidekiq is led by senior operators from leading companies across different industries. We don't advise from the sidelines - we build, deploy and deliver.

What Drives Us

We Don't Just Advise.
We Design and Deploy.

We sit between strategy and implementation - building AI-powered operational systems tailored to how your business actually works.

Tailored, Not Generic

Every business is different. We build AI systems around your processes, not the other way around.

Live in Days, Not Months

We move fast. Most solutions are deployed within days, with clear ROI from month one.

Real Commercial Impact

Every implementation is tied to outcomes - more revenue, less admin, better visibility for leadership.

Our Team

Senior Operators.
Proven Track Records.

Every member of our team has led at industry-leading organisations. We bring that calibre to every engagement.

Michael John

Michael John

Founder

Michael has been in the AI, data science and software industry since 2015, specialising in commercial strategy, business development, and AI adoption. He has worked with leading companies such as Pendo.io, Gainsight, and ODSC, where he led one of the largest AI and data science communities in Europe. He leads Sidekiq's efforts in AI-driven automation, including voice, chat, and workflow optimisation for estate agencies and other industries.

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Bill Hamilton

Bill Hamilton

Technical Adviser

Bill is a business process expert with a background in optimising operations for global organisations such as IBM, HSBC, Barclays, Deutsche Bank, and Cathay Pacific. With experience across both corporate and startup environments, including founding a successful SaaS company, he advises Sidekiq on technical strategy, helping build scalable, efficient AI solutions that deliver real-world impact.

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Alistair Brown

Alistair Brown FNAEA

Estate Agency Growth Advisor

Alistair is a respected figure in the UK estate agency industry. As a Director at Tylers Property Partnership, he built a successful four-branch independent agency across Cambridge and Suffolk, which was acquired by Connells Group, the UK's largest estate agency group. Known for his passion for delivering exceptional client experiences, Alistair advises Sidekiq on estate agency strategy, helping us raise the bar on how we support agents at every stage of the property journey.

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Henry Hamilton

Henry Hamilton

Sales Lead

Henry brings nearly a decade of experience in customer success and commercial strategy from leading SaaS companies including Juro, Forecast, Peakon, and Yieldify. He has a proven track record of driving adoption, growing accounts, and ensuring customers see real value. At Sidekiq, Henry manages our customer strategy and ensures every client gets the outcomes they signed up for.

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Georgina Arricale

Georgina Arricale

Marketing & Partner Strategy

Georgina is a world-class marketing strategist with a track record of scaling global brands and high-growth startups. She has led marketing and partnership strategies at Diageo, Experian, and Moonpig, driving impactful growth. At Sidekiq, she ensures our AI solutions are positioned for market success and industry transformation.

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Ready to Transform
Your Operations?

Book a free consultation with our team. We'll map your operations, find where AI can make the biggest impact, and show you what's possible.

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No commitment required. Live in days.